SEO is a fast a changing and evolving concept where webmasters are continuously working to make their websites appear at the top positions in Search Engines. SEO is very complex concept as it involves various factors. In this article I am going to discuss the most important factors useful better SEO results for any website. I would try to keep the concepts simple to understand for people who are new to SEO.

1. Make your Content easily accessible for users

Valuable contents on your website should be easily accessible to the users of your website. To make it easily accessible the structure of your website should be simple and the content should not be hidden.

Important Factors that would make the contents easily accessible

A) Use simple URL structure. We can have static or dynamic URL structure. Today’s search engines can read both the URL structures. But Static URLs are easy to read for human beings as compared with Dynamic URLs.

B) Use your website menus and sidebars to help the website users to find the most important content easily.

C) Please refer my article On page SEO- Important Techniques and Tips for other important factors.

2) Include the right keywords on the pages.

Using right keywords on all the pages would help search engines find your website pages easily for relevant search queries. Avoid keyword stuffing. Try to include the keywords which your potential customers would use while searching for the products or services your website deals in. Try to include your products or services in text format instead of simply including your catalog or product list in pdf format.

3) Don’t put excessive emphasis on link building

Avoid unnatural link building campaigns. Try to keep your link building campaigns simple still effective. Also try to develop compelling contents for your website. Compelling contents help powerful link building.

4) Don’t always think about Search Engines

Always create website contents keeping in view the users of your website. Don’t try to manipulate your website for Search engines. Try to create authority contents for your niche. Creating useful, important and authority content is the best SEO strategy.

5) Community Building and Social media marketing

Try to build community of users around the website content. Try to engage with the users of your website. Build interactivity with user of your website. Make your content easy to share on social media websites.

6) Use proper Page Titles and Descriptions

The page title and description is very important factor. Imagine a webpage which you try to bookmark which shows ‘untitled’ as against a page which provides some useful page title. Proper page titles make bookmarking easy. Proper page titles help search engines to understand your contents correctly and make indexing easier. Page descriptions are important as they determine what snippet would appear for any page in the search results. Good page descriptions help people to understand if the page is having the information they are looking for. Meaningful and relevant page snippet in search engines would entice people to click on your website appearing in search engine results.

7) Use Free SEO Resources

Using free SEO resources like Google Webmaster Tools and Google Analytics would help you to understand how your website is performing in search engines. It would also help you to find out the areas where you need to put more efforts.

To summarize, although SEO is a very complex concept as it involves many different concepts, we can still achieve good SEO results even by concentrating on simple factors like making website contents easy to access, proper use of keywords, optimum link building and content development and marketing strategy.