Keyword Targeting and SEO
Keyword-targeted traffic can increase the visibility in search engines by embedding keywords related to your products or services in your website and ad text, thereby improving overall SEO.
Targeted keywords are usually phrases as against single words.
Targeted keywords will bring long-term and often short-term organic/natural search traffic to your website.
Why use targeted keywords?
An important part of the search engine optimization process is the use of variety of keywords. Keywords are the words and phrases that describe the content of your page.
Google and other search engines use this information to find out what your website is all about and what content from your website is relevant to a particular search query. Depending on this determination by Google and search engines decides how your website page ranks in the search query.
More relevant content makes the website rank in search results.
Googlebot is a web crawling software used by Google. It collects documents from the Internet to create a search index for the Google search engine.Once you have completed your keyword research and received your keyword list, you can start building your keyword strategy.
A strategy for increasing traffic targeted at keywords should start with SERPs (Search Engine Result Pages) .
Once you understand the level of competition for each keyword, you can find out whether you have a chance to rank. If sites with more than 70 domain authority rank in the top six or seven, these keywords may not be worth the competition.
In that case, it’s best to focus on long-tail keywords that have less competition for rankings.
The first location on Google brings you 30% more traffic on average than the second location. The second place earns 21% more than the third place.
Here are some goals to track:
Goal 1:
- Improve the average position of Google Search Console for your targeted keywords.
- Increase click through rate by 10%.
- Increase in impression by 10%.
Goal 2. Improve the quality of blog content.
Increase blog subscribers by 20%.
What is the best keyword?
When choosing the best keywords, look for the following combinations:
Short-tail or short-tail keywords are usually one word, and the search volume is large.
The most important keywords are phrases of 2-3 words, the search volume is good, not high or low.
Long-tail keywords consist of four or more related words and the search volume is low.
They represent most of the network traffic.
How do you choose the best keywords?
You can choose the best keywords in six steps. :
Start keyword research to understand search intent.
Plan your buying journey.
Find and analyze competition in search results.
Choose the right content type for your keywords.
Associate each keyword with a specific page on your website.
How many keywords should you target?
Every page on your website, including blog posts, should have a focused key keyword.
When using relevant keywords, this usually happens in the natural evolution of the page.
It allows Google to better understand your keyword intent.
Did I use keywords effectively?
First, use the keyword focus in the first paragraph. Then use this keyword in the body and fragments. It’s best to include Latent Semantic Index (LSI) keywords instead of exact keywords every time. Remember, keyword density is not a ranking factor. It means repeated use of same keywords to attempt better ranking is not going to help.
Want to drive Keyword Targeted Traffic to Your Website?